Web 2.0 clothing innovation


Juan Paul Gaultier, Louis Vuitton, Billabong, Nike, Springleap? Clothing labels. Some are famous for their creators and some for their innovation in a field.

Since web 2.0 and the integration of social media and branding  has become such a popular topic I thought I’d join the party and share with you the community that is Springleap.

Springleap.com is a clothing label, currently dabbling in t-shirts, which has embraced the use of the internet as far as it can manage.  Facebook, Twitter, Flickr, a blog forum, a photo gallery and online competitions are just some of the methods they use to get people involved with what they do on the net.

The main way to get involved is to choose the winners in their t-shirt design competitions. Huh? Yes, you choose the winners via a voting process in which you grade each and every design submitted to the specific competition.

The best part is that you have the opportunity of telling the designer EXACTLY what you think of their work. Believe me, it can get hot in there.

If you’d like to risk your alias and your pride for a shot at a few thousand bucks, you could design a creation of your own and submit it too.

If you’d like to be a part of the action subscribe to the website and have a look around. You will find links to their Facebook and Twitter profiles on the homepage.

Here’s one for the Star Wars fans, because I am your father…the image is linked…u may click on it my son…

Me in the "Who's your Daddy?" tee by a designer named DotNot.

Happy Crowdsourcing Sorcerors 🙂

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4 responses to “Web 2.0 clothing innovation

  1. hahahaha oh lauren you are so funny!! hmmm I want to design a shirt!

  2. nicolefernandes

    love the pic and whole feel of your blog… If i could draw I would definately submit something but my mother didnt bless me in that department. haha

  3. I really like the concept of Springleap and I’m glad I finally understand exactly how it works. I think it is a great way of giving creative individuals a chance to show the world what they are made of. A lot of these individuals do not have the opportunity to study design, thus they can make use of this portal.

    I also love your creative wording as introduction to the Star Wars photo. Very clever! I enjoy reading your posts.

    What is the price range for the T-shirts and where could one find and purchase them? Are they sold in stores or only online?

  4. lol.van.onslaught

    Hey Leo, tees are sold for R183 online from the Springleap website. They have regular specials so if you join Springleap you will receive the newsletter and special offer coupons at least once a month.

    Join here: http://www.springleap.com/register

    If you’re not keen on internet shopping you can pop by their factory shop at 11 Regent Street in Sea Point for some bargains 😉

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