Juan Paul Gaultier, Louis Vuitton, Billabong, Nike, Springleap? Clothing labels. Some are famous for their creators and some for their innovation in a field.
Since web 2.0 and the integration of social media and branding has become such a popular topic I thought I’d join the party and share with you the community that is Springleap.
Springleap.com is a clothing label, currently dabbling in t-shirts, which has embraced the use of the internet as far as it can manage. Facebook, Twitter, Flickr, a blog forum, a photo gallery and online competitions are just some of the methods they use to get people involved with what they do on the net.
The main way to get involved is to choose the winners in their t-shirt design competitions. Huh? Yes, you choose the winners via a voting process in which you grade each and every design submitted to the specific competition.
The best part is that you have the opportunity of telling the designer EXACTLY what you think of their work. Believe me, it can get hot in there.
If you’d like to risk your alias and your pride for a shot at a few thousand bucks, you could design a creation of your own and submit it too.
If you’d like to be a part of the action subscribe to the website and have a look around. You will find links to their Facebook and Twitter profiles on the homepage.
Here’s one for the Star Wars fans, because I am your father…the image is linked…u may click on it my son…
Happy Crowdsourcing Sorcerors 🙂